Words by Lindy

Copywriting that’s genuinely helpful for your business.

Reader-first content for real customer engagement & sustainable brand loyalty.

First, be helpful

How is your business helping its customers (and the world)?

Consumers are becoming increasingly selective, seeking brands that align with their values—whether social or environmental.

To stand out in a competitive marketplace—especially when we interact with AI and bots daily—brands need to be personal and authentic.

As a copywriter, I’m here to support your marketing efforts with helpful content that speaks to your audience and creates real customer engagement.

Before customers will buy what you’re selling, first, you need to connect with them. And that starts with being helpful and providing value.

WHY WORK WITH ME

Services

Web Copy, Landing Pages & Blogs

To sell, first, we need to connect.
Customer-centric web copy, SEO-friendly landing pages, and helpful in-depth blog posts to boost your visibility and foster meaningful customer engagement.

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Inclusive & Sustainable Content

From the climate crisis to an increasingly diverse society, there’s never been a greater need for businesses that are kind to the environment and humanity.
Together, we can use business and communication to shape a more inclusive and sustainable world.

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Tech Content

If your audience doesn’t understand how the tech works, how can they buy into it?
I’ll simplify complex technological concepts using minimal jargon so your customers can appreciate the value of your tech and how it benefits them.

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Marketing Collateral

From a benefit-driven value proposition to authentic messaging, I’ll help you create customer-focused, inspiring marketing communications for sustainable brand loyalty.

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A benefit-driven value proposition

Instead of focusing on what your product or service does, first, tell your customers how it helps them. It’s a simple matter of perspective.

I’ll help you craft a winning value proposition; one that shows your audience why they should pick you.

Content that sells by helping your audience

For long-term customer engagement, I’ll work with you to create genuinely helpful, SEO-friendly content that delivers value while building your brand credibility and integrity.

If you’re an inclusive or sustainable business, establishing trust through quality content is now more vital than ever.

Authentic, meaningful narratives aligned with your brand

Whether it’s for your web copy, blog, landing pages or marketing collateral, I’ll produce original and customer-centric content that promotes your brand values and goals.

Why work with me

For copy to be effective, it needs to be thoughtfully structured and presented. Every detail matters—from the choice of words to the layout and design (UI/UX).
I’ll work with you to produce a curated reader experience that optimises conversion rates and drives long-term engagement.
This is my motto, not just in content creation, but also in my day-to-day interaction with clients. Everything I do revolves around being helpful.
To sell, first, we need to connect. And being helpful is key to creating meaningful connections.
Being helpful is also essential to shape a better world for all, which I genuinely believe is needed now, more than ever.
Every business owner wants to keep growing. But to achieve sustainable growth, you need to foster meaningful customer engagement.
Studies show that acquiring new customers can cost up to 7 times more than retaining existing customers.
That’s my focus as a copywriter: to create authentic, meaningful content that keeps your audience engaged and loyal.
You want customers who appreciate the value you offer—not because you’re the most affordable. These are the customers who will stick around for the long term.
By cultivating real customer engagement through helpful products, services, and resources (e.g. content), you’re paving the way for sustainable brand loyalty. The kind that will lead to referrals, glowing reviews, and enthusiastic endorsements.
Take a leaf out of the Zappos playbook. Forget advertising. Invest in customer service instead, and your customers will do the marketing for you. I’ll help you create value-driven content aligned with the above.
One of the most valuable ways I can help you is by providing an objective, analytical perspective.
I’ll evaluate your messaging direction and content strategy, and provide my honest, unbiased insights as a professional copywriter.
I believe in a collaborative creative process. I might be experienced in marketing communication and writing, but you know your business and customers best.
The more insights you share with me, the better I can understand your business challenges and goals, and the more effective and personalised the content will be.
From using Google Docs for easy collaboration to generative AI for research and idea generation, I’ll always prioritise efficiency by combining innovative tools with personal insights and experience.