Client

Take a Bow: A country-style rustic cafe in Kuala Lumpur offering all-day dining with a laid-back menu inspired by British classics and European staples.

The Project

The client needed help crafting their brand narrative to ensure a consistent tone of voice across their branding materials. I was commissioned to produce the following:

• A brand identity guide to articulate their brand philosophy and positioning, which included an authentic brand story and setting the direction for their tone of voice and language.

• Branding copy and product descriptions for their menu, packaging materials, and cafe display, besides coming up with the name for their mascot, Charlie the Squirrel.

• A press release announcing the launch of the cafe.

“Lindy is a very experienced copywriter who delivers every time. Besides always being responsive, efficient, and incredibly receptive to feedback, she accomplishes all tasks on time and provides valuable suggestions for improvement. Always responsible for her work, she is a great copywriter to work with!”

— Chewyeng Beh, Take a Bow