Hello! I’m Lindy Siu: freelance copywriter, dreamer, and lover of all things coffee.

EDUCATION

I HAVE AN MSC IN INTERNATIONAL MARKETING FROM THE UNIVERSITY OF THE WEST OF SCOTLAND AND A BA (HONS) IN BUSINESS ADMINISTRATION FROM THE UNIVERSITY OF PORTSMOUTH, ENGLAND.

My MSc Dissertation was entitled ‘Ethical Grocery Shopping: Perceptions and Attitudes of UK Consumers. How much do grocery shoppers understand about ethical foods?’

MY STORY

BEFORE FREELANCING, I WORKED IN CORPORATE MARKETING FOR ALMOST A DECADE WITH GLOBAL BRANDS SUCH AS ERICSSON AND BMW.

During those years, I learned a lot about branding, communication, and writing, but I felt conflicted over the lack of authenticity and personal touch.

I yearned to work in an open environment where I could contribute best, so I left the corporate world in 2012.

It’s been 10 years since I started freelancing as a copywriter. During this time, I’ve collaborated with businesses and creative peers from Kuala Lumpur to Melbourne to Berlin to L.A.

I’m most inspired when working with like-minded clients and creative collaborators—particularly small businesses and social & environmental enterprises—doing what I do best: crafting reader-first content for real customer engagement and sustainable brand loyalty.

Why work with me

  • For copy to be effective, it needs to be thoughtfully structured and presented. Every detail matters—from the choice of words to the layout and design (UI/UX).

    I’ll work with you to produce a curated reader experience that optimises conversion rates and drives long-term engagement.

  • This is my motto, not just in content creation, but also in my day-to-day interaction with clients. Everything I do revolves around being helpful.

    To sell, first, we need to connect. And being helpful is key to creating meaningful connections.

    Being helpful is also essential to shape a better world for all, which I genuinely believe is needed now, more than ever.

  • Every business owner wants to keep growing. But to achieve sustainable growth, you need to foster meaningful customer engagement.

    Studies show that acquiring new customers can cost up to 7 times more than retaining existing customers.

    That’s my focus as a copywriter: to create authentic, meaningful content that keeps your audience engaged and loyal.

  • You want customers who appreciate the value you offer—not because you’re the most affordable. These are the customers who will stick around for the long term.

    By cultivating real customer engagement through helpful products, services, and resources, you’re paving the way for sustainable brand loyalty. The kind that will lead to referrals, glowing reviews, and enthusiastic endorsements.

    Take a leaf out of the Zappos playbook. Forget advertising. Invest in customer service instead, and your customers will do the marketing for you. I’ll help you create value-driven content aligned with the above.

  • One of the most valuable ways I can help you is by providing an objective, analytical perspective.

    I’ll evaluate your messaging direction and content strategy, and provide my honest, unbiased insights as a professional copywriter.

  • I believe in a collaborative creative process. I might be experienced in marketing communication and writing, but you know your business and customers best.

    The more insights you share with me, the better I can understand your business challenges and goals, and the more effective and personalised the content will be.

  • From using Google Docs for easy collaboration to generative AI for research and idea generation, I’ll always prioritise efficiency by combining innovative tools with personal insights and experience.