Client

Botanica+Co: A contemporary restaurant in Kuala Lumpur, Malaysia, specialising in hearty and wholesome food served in an intimate yet laid-back dining ambience. 

The Project

To write a media release and restaurant blurb for the restaurant launch. My challenge for this task was to write the release in the brand's authentic voice while keeping it fresh and enticing to the target audience.

“Writing an interesting and exciting media release for our new outlet was a daunting task for me. I didn’t know where to begin, so I sought out Lindy to help us. I found her extremely easy to work with and very efficient – her turnaround time was quick, which was brilliant for us because of our tight deadlines. I found Lindy made a lot of effort to learn about the brand and use her insights to put words together that made our media release stand out and exciting for the media to read. I could see our brand come to life through her words and it was just what I wanted.”

— Soraya Nicholls, Marketing & Communications Manager