What’s in an idea?
Well, nothing – if you don’t do anything with it. What IS an idea, after all? Isn’t it just a thought? And what use is a thought if one doesn’t put it into action? You might have a perfectly good idea, but if it never sees the light of day, well, what of it then?
Back in 2013 I was part of an idea generation startup for Google Glass apps.
I bet you can see where I’m going with this. I set some kind of record for myself, writing up synopses of 500 app ideas within a period of 6 months. I was pretty chuffed about it, being under the illusion that the more ideas we had in the vaults, the better our chances of success.
Well? Well, nothing. We didn’t do anything with our ideas – apart from trying to sell the “value” of having 500 Google Glass app ideas to Silicon Valley investors. Yeah, go ahead and laugh. You’re perfectly justified in doing so. I will always remember a shrewd remark someone made about what we were doing – “But anyone can come up with ideas.” I remember being somewhat miffed by the seemingly discouraging remark at the time, but it did register at the back of my mind.
The truth is, we can come up with a gazillion ideas, but if they’re not tested in some way, if they’re not made functional, then they’ll always just remain a figment of our imagination. The magic word, as noted by Derek Sivers, is execution.
“To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” – Derek Sivers
So instead of fretting about the ideas themselves (whether they’re good enough or whether we have enough of them) – our time and energy would be much better spent actually bringing those ideas to life and testing how useful they are to the public.
Need some pointers to get started putting those ideas into action? Rob Young shares 7 insightful reasons why your business idea matters less than you think, with some practical advice on the basics you need for a business idea.
Care to share your thoughts?